I'm Leonardo.
Senior marketer.
AI practitioner.
Italian, based in Bern. 10 years building marketing for some of Europe's most demanding premium brands. Now applying the same approach — rigorous strategy, data-driven decisions, zero fluff — to Swiss and German SMEs.
Built in the field. Not in a classroom.
My career started at Aston Martin's European headquarters — five years leading PR, digital campaigns, social media, influencer cooperations, and media test drives across 21 countries. I built and hosted around 15 premium events: car launches, media road trips, customer events, track days, race activations, and motor shows. I speak Italian, English, German, French, and Spanish — and having worked across cultures and markets, I understand the full European region from the inside.
After that I moved to Switzerland and spent time at Thömus AG before joining mb-microtec, where I run full marketing — not just digital — for all three brands in the group: traser watches, trigalight, and mb-microtec AG. I'm the sole marketer covering social, paid ads, influencer, email, SEO, ecommerce, events, and print.
At traser I built what most agencies only promise: ROAS from 1x to 3.6x, 10M+ organic views with zero paid influencer budget, and +26% year-on-year sales growth.
Leonidar brings that same full-stack, results-accountable approach to ambitious Swiss and German SMEs.
Brands I've worked with
Every role was hands-on, senior-level, and results-accountable — no spectator seats.
How I got here
Digital Marketing Manager
Digital Marketing Manager
Marketing & Communications Coordinator
PR Specialist
Academic foundation
Master in International Management
Bachelor in International Marketing
What you can expect from me
These aren't values from a brand deck. They're how I've operated across every role for 10 years.
Honest, always
If your strategy has a fundamental problem, I'll tell you before I take your money — not after. I'd rather lose a potential client than waste their budget.
Revenue-first
I measure everything against business outcomes. Follower counts and impressions are not KPIs. Revenue, ROAS, and qualified leads are.
At the forefront of innovation
I actively build and use AI and automation in my own work every day. I know what is hype, what genuinely works, and exactly where the leverage is for your business.
Always the extra mile
I don't do one thing and move on. I look at the whole picture — if a change in one area affects another, I flag it and address it. Full coverage, not tunnel vision.
Entrepreneurial mindset
I think like a co-founder, not a vendor. Your business goals are my goals. I connect marketing and AI decisions to the broader strategy — always aligned, always coherent.
Multilingual, multi-market
Native Italian, fluent in English and German, solid French and Spanish. Having worked across Europe for a decade, I understand how markets, cultures, and audiences differ — and adapt accordingly.
Want to work with someone who's actually done it?
Book a free call. No pitch, no obligation — just an honest conversation about your business and where I can help.